01What cookies and similar technologies are
Cookies are small text files stored on your device when you visit a website. Similar technologies include pixels and tags (small pieces of code that send information to a provider when a page loads) and local or session storage in your browser. In this policy, "cookies" covers all of these.
First-party cookies are set by linvex.ai. Third-party cookies are set by another organisation, such as Google or LinkedIn, through its code on our site.
02Your choices
When you first visit the site, a banner lets you accept all cookies, reject all non-essential cookies or choose by category. Accepting and rejecting are equally easy.
Until you choose, we use only strictly necessary and preference cookies. Functional, analytics and advertising cookies stay off, and their code does not load.
You can change your choice at any time through the Cookie settings link at the bottom of every page. Withdrawing consent stops new cookies being set. To remove cookies already stored, clear them in your browser settings.
We keep your choice for 12 months, then ask you again.
You can also block or delete cookies through your browser. If you block strictly necessary cookies, parts of the site may not work. You can manage how Google, LinkedIn, Meta and X use your data for advertising through the ad settings in your account with each of them.
03Cookies we use
Durations are the longest a cookie lasts and may be shorter. Providers sometimes change their cookies, so we review this list regularly.
Strictly necessary. These are needed for the site to work and to respect your cookie choices. They do not need your consent.
Strictly necessary| Name | Provider | Purpose | Duration |
|---|
| lnx_consent | Linvex (first party) | Stores your cookie choices so that we respect them | 12 months |
|---|
lnx_consent
Stores your cookie choices so that we respect them
- Provider
- Linvex (first party)
- Duration
- 12 months
Preferences. These remember choices you make about how the site looks. They only adapt the site to your choices, so they do not need your consent.
Preferences| Name | Provider | Purpose | Duration |
|---|
| lnx_theme | Linvex (first party, local storage) | Remembers whether you chose light or dark mode | Until you clear it in your browser |
|---|
lnx_theme
Remembers whether you chose light or dark mode
- Provider
- Linvex (first party, local storage)
- Duration
- Until you clear it in your browser
Functional. These run features provided by third parties. They are used only if you allow functional cookies.
Functional| Name | Provider | Purpose | Duration |
|---|
| __calendly_session | Calendly (third party) | Keeps your booking in progress while you choose a time | Until you close your browser |
|---|
| Calendly performance cookies | Calendly (third party) | Calendly's own measurement of how its booking calendar is used, as described in Calendly's cookie notice | As set by Calendly |
|---|
__calendly_session
Keeps your booking in progress while you choose a time
- Provider
- Calendly (third party)
- Duration
- Until you close your browser
Calendly performance cookies
Calendly's own measurement of how its booking calendar is used, as described in Calendly's cookie notice
- Provider
- Calendly (third party)
- Duration
- As set by Calendly
If you do not allow functional cookies, the booking calendar will not load on our site. You can still book a call through a direct link to Calendly, where Calendly's own cookie notice applies.
Analytics. These help us understand how visitors use the site, so we can improve it. They are used only if you allow analytics cookies.
Analytics| Name | Provider | Purpose | Duration |
|---|
| _ga | Google (Google Analytics) | Distinguishes one visitor from another so we can count visits | 2 years |
|---|
| _ga_* | Google (Google Analytics) | Keeps track of your current visit | 2 years |
|---|
_ga
Distinguishes one visitor from another so we can count visits
- Provider
- Google (Google Analytics)
- Duration
- 2 years
_ga_*
Keeps track of your current visit
- Provider
- Google (Google Analytics)
- Duration
- 2 years
Advertising. These measure how our adverts perform and let us show adverts to people who have visited the site. They are used only if you allow advertising cookies.
Advertising| Name | Provider | Purpose | Duration |
|---|
| _gcl_au | Google (Google Ads) | Links visits to our Google adverts so we can measure which adverts lead to enquiries | 90 days |
|---|
| _gcl_aw | Google (Google Ads) | Stores the identifier of a Google advert you clicked | 90 days |
|---|
| IDE | Google (doubleclick.net) | Shows and measures Google adverts, including to people who have visited our site | 13 months |
|---|
| test_cookie | Google (doubleclick.net) | Checks whether your browser accepts cookies | 15 minutes |
|---|
| li_sugr | LinkedIn | Browser identifier used to match visits for LinkedIn advertising | 90 days |
|---|
| bcookie | LinkedIn | Browser identifier used by LinkedIn | 1 year |
|---|
| lidc | LinkedIn | Routes requests to the right LinkedIn data centre | 24 hours |
|---|
| UserMatchHistory | LinkedIn | Syncs identifiers for LinkedIn advertising | 30 days |
|---|
| AnalyticsSyncHistory | LinkedIn | Records when identifiers were last synced for LinkedIn analytics | 30 days |
|---|
| li_fat_id | LinkedIn | Identifies LinkedIn members who clicked our adverts, so we can measure results | 30 days |
|---|
| _fbp | Meta | Identifies your browser so Meta can show and measure our adverts | 90 days |
|---|
| _fbc | Meta | Stores the identifier of a Meta advert you clicked | 90 days |
|---|
| fr | Meta (facebook.com) | Shows and measures Meta adverts, including to people who have visited our site | 90 days |
|---|
| muc_ads | X | Measures our adverts on X and helps show them to the right people | 2 years |
|---|
| personalization_id | X | Identifies your browser for advertising and personalisation on X | 2 years |
|---|
| guest_id | X | Identifies visitors who are not logged in to X | 2 years |
|---|
| guest_id_ads | X | Advertising identifier for visitors not logged in to X | 2 years |
|---|
| guest_id_marketing | X | Marketing identifier for visitors not logged in to X | 2 years |
|---|
_gcl_au
Links visits to our Google adverts so we can measure which adverts lead to enquiries
- Provider
- Google (Google Ads)
- Duration
- 90 days
_gcl_aw
Stores the identifier of a Google advert you clicked
- Provider
- Google (Google Ads)
- Duration
- 90 days
IDE
Shows and measures Google adverts, including to people who have visited our site
- Provider
- Google (doubleclick.net)
- Duration
- 13 months
test_cookie
Checks whether your browser accepts cookies
- Provider
- Google (doubleclick.net)
- Duration
- 15 minutes
li_sugr
Browser identifier used to match visits for LinkedIn advertising
- Provider
- LinkedIn
- Duration
- 90 days
bcookie
Browser identifier used by LinkedIn
- Provider
- LinkedIn
- Duration
- 1 year
lidc
Routes requests to the right LinkedIn data centre
- Provider
- LinkedIn
- Duration
- 24 hours
UserMatchHistory
Syncs identifiers for LinkedIn advertising
- Provider
- LinkedIn
- Duration
- 30 days
AnalyticsSyncHistory
Records when identifiers were last synced for LinkedIn analytics
- Provider
- LinkedIn
- Duration
- 30 days
li_fat_id
Identifies LinkedIn members who clicked our adverts, so we can measure results
- Provider
- LinkedIn
- Duration
- 30 days
_fbp
Identifies your browser so Meta can show and measure our adverts
- Provider
- Meta
- Duration
- 90 days
_fbc
Stores the identifier of a Meta advert you clicked
- Provider
- Meta
- Duration
- 90 days
fr
Shows and measures Meta adverts, including to people who have visited our site
- Provider
- Meta (facebook.com)
- Duration
- 90 days
muc_ads
Measures our adverts on X and helps show them to the right people
- Provider
- X
- Duration
- 2 years
personalization_id
Identifies your browser for advertising and personalisation on X
- Provider
- X
- Duration
- 2 years
guest_id
Identifies visitors who are not logged in to X
- Provider
- X
- Duration
- 2 years
guest_id_ads
Advertising identifier for visitors not logged in to X
- Provider
- X
- Duration
- 2 years
guest_id_marketing
Marketing identifier for visitors not logged in to X
- Provider
- X
- Duration
- 2 years
04How third parties use this data
Google, LinkedIn, Meta, X and Calendly use the data their cookies collect under their own privacy policies, and may combine it with other data they hold, for example to show you adverts on their own platforms. Their policies are at:
- Google: policies.google.com/privacy
- LinkedIn: linkedin.com/legal/privacy-policy
- Meta: facebook.com/privacy/policy
- X: x.com/en/privacy
- Calendly: calendly.com/legal/privacy-notice
Our Privacy Policy explains how we handle the personal data these cookies produce, including transfers outside the UK.
05Changes to this policy
We update this policy when the cookies we use change. The latest version is always on this page, with the date it was last updated.